Using LLMs to create a user experience your customers will love

So, unless you’ve been super out of the tech loop recently, there’s a very good chance that you’re already aware of LLMs, or Large Language Models, like ChatGPT or Google Gemini. You may even have given them a quick try to see what the fuss is all about… And maybe came away decidedly underwhelmed.

ChatGPT is a jack of all trades

Having gotten answers that hedge, or cover bases that you didn’t ask for, combined with a tone of voice that comes straight from your HAL-based nightmares, results in copy that you wouldn’t pay a single penny for. And that experience has probably left you with the distinct feeling that, unless you’re a student or a marketing type, in need of quick, non-descript copy, large language models hold little potential for your business, right? Well… Maybe hold off on that for a hot minute.

Allow us to explain.

LLMs are built for your business

As interesting as both those apps are, their uses from a business growth perspective are limited to being a fun distraction that’s not always that fun. But, as you may have guessed, that’s not the full large language model story. In fact, it’s barely the introduction. Because, at their full potential, LLMs can do so much more than chat.

LLMs can tailor user experience, personalising content and responses to individual customers, ensuring all of your users have an unforgettably smooth, enjoyable, and curated visit to your app or webpage. From health and wellness to finance, shopping, and everything in between, LLMs can do it all.

A well-designed LLM powered system has the potential to always be learning and improving, ensuring your users come back time and again. New users will be blown away by how intuitive and easy to use your app or page is, and how well it anticipates and knows what they want and when. And the best part? All of this happens automatically.

Here’s an example. Let’s say you have a library of amazing, beautifully curated recipes. But your users all have different dietary preferences or restrictions. How can they find recipes that fit their needs without a ton of free time? That’s where your LLM comes in. It can allow your users to personalise their preferences, dietary requirements, tastes, and even budgets. Large language models can create and cover infinite combinations in mere seconds, something that would take your devs decades to create manually.

Data + LLM = Super Powers

Although all large language models, including the ones powering ChatGPT and Gemini, work in a similar way, you can provide them with data to improve their accuracy, customise their answers and more.

You can make an LLM entirely yours by feeding it with the information and data points you’re already collecting whenever your users login or use your products. Be that interactions and behavior, data points they’re adding themselves, or purchase information, you’re sitting on an honest-to-goodness goldmine in LLM terms.

Your LLM could be provided with your customers’ habits, answer their queries, create content, translate into hundreds of languages, and even chat with your users like a real person with empathy and subtlety, unlike a bot. It could constantly iterate along the parameters you’ve set for growth and sustainability, using your own data. Frankly, the potential here is huge, limited only by imagination and data sources.

The Voice of Your Brand

One of the most remarkable features of LLMs is their ability to adopt and consistently maintain a specific tone of voice, perfectly aligned with your brand’s personality. Finetuning is the key to achieving this. By taking a pre-existing LLM and training it further on your own data, you can refine its responses to mirror the exact tone, style, and nuances that resonate with your audience.

Imagine your brand is known for its witty and humorous communication style. A generic LLM might miss the mark, responding too formally or missing the comedic timing. However, by finetuning with examples of your past communications—emails, social media posts, customer service interactions—you teach the model to understand and replicate that unique voice. The result? Every interaction feels like it’s coming directly from your brand, not a machine.

The process involves curating a dataset that includes a wide range of your brand’s communications. This dataset is then used to train the model, effectively teaching it to prioritise certain vocabulary, sentence structures, and tones. Finetuning an LLM isn’t just about making it “better”—it’s about making it unmistakably yours.

Activate your Secret Agents

No, we’re not suggesting that you hire Archer-style spies to work on your LLM. Although, that’s definitely something we’d watch. Of the incredible super-powers we can imbue your large language model with, agents, or agentic systems, are among the biggest and best. They’re stealthy, they’re talented and they never take time off. Agents can work independently, evaluate what’s working and what isn’t, write code, improve communication with your users… they’re basically small and powerful managers working on whatever you tell them to.

LLMs: Your business but better

So far, so amazing, right? But wait… We haven’t even mentioned the best part yet. Once your LLM-powered system has been created in any image you desire, it can just get on with it. That includes improving and iterating itself, if you choose to add agents that can independently evaluate what’s working and what isn’t, write code, and generally doing the work of several tech types. Soz, tech types. Which means you can dedicate your time to doing what you do best – business – while your employees are less stressed and way more productive.

Tailoring LLMs to your exact requirements is one of the things that excites us the most about the potential of this technology, because you know what’s best for your business, and LLMs know your business as well as you do. And we love watching large language models that we’ve trained grow, perform, and constantly impress their users and, most importantly, their owners, our amazing clients.

ChatGPT and Gemini are great, entertaining, and popular ways to introduce this incredible tech to the world… As long as you’re not in the business of business. But if you’re ready to make LLMs work for you, your customers, and your growth, you’re talking our language, so get in touch!